Apr 12, 2022
In TV& Film Forum
Every month, more people watch game streams than watch cable news. Yes, Twitch, the gaming platform and social network owned by Amazon, continues to grow and grow. Nearly one million people were watching a live stream on Twitch at some point in early 2018, and currently the platform attracts as many monthly viewers as the major TV networks. Yet buy email list surprisingly few non-gaming brands use Twitch in their marketing efforts. While enterprise brands seem slow to adopt the platform, publishers are already getting in on the act. Science and entertainment publisher Inverse has launched a Fortnite game-themed talk show. Meanwhile, major publications like The Washington Post and Buzzfeed have created their own Twitch channels. Twitch is now a billion-dollar platform buy email list ready for the picking. Yet, in its current state, Twitch-branded marketing content remains rare. Why is this the case and how can more content marketers start exploring this new ground? Brands are more curious than confident brands should be confident in Twitch marketing Image credit: Chris Yang The lack of branded Twitch channels is clearly not the result of a lack of interest. In December, I wrote an article about Twitch's potential buy email list for marketers, and it continues to attract new readers every month. Twitch's director of business development, Jane Weedon, is even a keynote speaker at this year's Content Marketing World, alongside marketing leaders like MarketingProfs CCO Ann Handley and Skyword founder and CEO Tom Gerace. "I think advertisers are more curious than confident about Twitch," one influencer told Digiday .