Forum Posts

Mahfuj Alom
Jun 18, 2022
In TV& Film Forum
A new project usually has a delivery cycle of only a few months, and there is often very little time for demand research, especially for the to G category. The bulk sms service opportunity for demand research is very rare. So before doing demand research, we can do more preparations to improve the success rate of demand research and gain more trust from customers. 1. Scenario Reproduction Just arrived at the company in the morning, Boss sent a message—— "The company has a new project now. The customer needs to build a property management system involved in the case. The bulk sms service project information will be sent to your mailbox. You should quickly clarify the requirements and provide a prototype as soon as possible to confirm with the customer." Is this scene very familiar? Many times, leaders assign a project with just a few words, and then urge to start work quickly. After the leader assigns the task, then we quickly enter the bulk sms service mailbox, download the project information, and study it carefully. Even with some information provided, can we start prototyping? Certainly not, after receiving a new project, we need to do the project background research first. Don't be in a hurry to start prototyping. 2. Why do project background research When making To C-end products, you first need to do business needs analysis BRD, then market analysis MRD, and then enter product analysis PRD. Then, for B-end products and G-end products, the business requirements bulk sms service are complex, like a dense forest. If you are not careful, you will get lost in the business details, and it is difficult to see the full picture of the business. The root cause of this situation is that it is difficult for us to fully digest the business processes and norms that an industry has spent years or even bulk sms service decades building up in a week or two. Faced with such an intricate scenario, the best thing for a product manager to do is to take it step by step, starting with the roughest project background, business goals, then analyzing the business process, and then to the interface presentation. Therefore, our home page needs to have a general understanding of the business field that the product serves. We can conduct research from the aspects of industry background, business goals, problems and pain points. In reality, the research bulk sms service on the project background is often overlooked by our product staff. One of the biggest risks that we ignore is that we cannot clearly and accurately grasp the customer's expectations and construction goals,
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Mahfuj Alom

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