From a broad perspective, Internet operation is executive list divided into product operation and user operation, and then subdivided into what content operation, activity operation, channel operation, merchant operation, category operation, customer service operation, etc., but these can be classified as product operation or User operation. The executive list internal logic is actually to push the right product/service to the right user (low-cost connection) through a series of technical artificial means (efficient and iterable) ,
And urge them to pay and guide their executive list recommendation to spread . This is the essence of Internet operation, and the essence of traditional successful business organizations is actually the same, but [ high efficiency and iterability ] and [ low-cost connection ] are unique characteristics of the Internet, which make the trial and error cost of Internet projects executive list unprecedentedly low, so It shows the characteristics similar to VCs: 10 times of quick trial and error, there is always one success.
To sum up, Internet operation is to do three things well: integrate massive external weak resources, internal processing and empowerment of the executive list platform, and fast and efficient matching and push . Whether it is a news media platform or executive list an aggregated recommendation information platform, or e-commerce sales, social chat, or O2O life services, P2P finance, they are all doing these three things: they have no "goods" themselves, and integrate external "how small."