I use the word “mitigation” because I've found that a good percentage of an SEO manager's time in large organizations is spent identifying issues after a project has started. For Banner Design example, having to go back to the engineering teams and request that bugs be filed to make the necessary fixes. If only the problems had been identified before the launch, the company could have saved time, effort and money. The Mitigation Lead SEO works with engineering teams as well as project and product managers when indoctrinating a project and stays involved. Education is also essential, Banner Design as those involved understand the nuances of SEO well enough to ask questions before making decisions or make the decisions themselves, which saves time and effort in the long run. 2.
SEO Analysis / Reporting: Calculation of Banner Design assumptions and reports on successes Every business needs to understand how SEO plays a role in key performance Banner Design indicators like traffic and revenue. Advertising Continue reading below When it comes to reporting, SEO comes with complexities that other channels don't. Google doesn't provide referring keywords to a site from organic search like they do for paid search, which makes reporting difficult as Banner Design data scientists and analytics experts have to piece together the data. Google Search Console and other analytics reporting tools to complete the story. Understand that organic traffic from Google is x percent of all search traffic and generate $ x in revenue , extract Google Search Console clicks from specific keywords, then calculate the percentage of all clicks to get the Estimated revenue for this keyword will allow businesses to get a better overview of: • How their SEO works. • What efforts are working. • Where there might be opportunities. An SEO that can make these calculations and report performance to key stakeholders is an important part of most SEO. 3. SEO Project Management: Determining Growth and Managing Projects for
SEO While making corrections and reporting successes in SEO work is important, so is growth. Identifying rising trends in searches and gaps that might be present on Banner Design current or past SEO efforts is imperative to the success of a good enterprise SEO team. A project manager is responsible for larger-scale identified initiatives that impact a large portion of the website, including: • Redesign of the design and content on a set of pages. • Drive initiatives for an internal linking plan Banner Design that affects many aspects of the site. The SEO project manager would focus all of their time and energy on getting teams to commit to delivery dates and keeping everything organized across multiple teams. Ultimately, resulting in SEO revenue growth.