As many of you know, Robert Rose and I have been recording the phone number list PNR (Pulizzi and Rose): This Old Marketing podcast every week for three years now. At the end of each episode, we cover a content marketing case study. Some of the phone number list case studies are only a few years old, while others are well over 100 years old.
A few weeks ago, our amazing blogger Lisa Dougherty told Robert and I that she was listening to the phone number list podcast as a sort of “stock picker” to find companies to invest in. And from this email from Lisa, the phone number list PNR15 portfolio action was created. Now, before digging into what exactly it is, I need to detail a few important points. First, I am not a certified stock professional and do not recommend anyone to buy these stocks. If you buy one phone number list of these investments, it's up to you.
Second, no one can prove a direct causal relationship between content marketing and stock prices. I hope phone number list to show, however, that providing valuable and consistent communications phone number list to customers over time often correlates with an increase in overall brand value.
Third, nothing you're about to watch is scientific in any way. These business examples (and now actions) were curated by the phone number list CMI community, by the this old marketing audience, and by Robert and me.
In short, it's a first pass. I believe how a brand communicates affects company value, often in ways we can't measure. Looking at a public company's stock price and market capitalization is an important way to measure long-term shareholder value. Hopefully, with further examination at a later date, we can achieve a scientific study based phone number list on this simple concept.
Overall, the phone number list PNR15 has outperformed both the S&P 500 index and the phone number list Dow 30 over a one-year and three-year period. The one-year PNR15 yields (from October 26, 2015 to October 20, 2016) were 5.1% (compared to 3.2% for the S&P and 2.9% for the Dow). The phone number list three-year PNR15 returns (October 28, 2013 to October 20, 2016) were 21.6% (compared to 17.7% for the S&P and 13.2% for the Dow).